E-Commerce in the Post-Pandemic Philippines Part 2: How can businesses capture more Filipino shoppers online?

In the previous article, we concluded that e-commerce is here to stay and will form a larger part of PH economy. As more Filipinos go online to shop, competition in the e-commerce space will only become tougher and winning for business may mean employing multiple strategies and forging partnerships.

In this article, NRI Manila’s Senior Consultant, Ayra Mae Fernando, analyzes potential schemes that businesses can adopt to grow their share in the increasingly competitive e-commerce market.