In 2013, NRI conducted a survey on market attractiveness and brand image across ASEAN. A decade later, we revisit this study to analyze shifts in consumer perception, particularly how they impact automotive branding, especially electric vehicles (EV), in the Philippines, through our ASEAN 5000 Survey series.   In Part 1, we explore the evolution of…

Nomura Research Institute (NRI) Manila Branch recently conducted a successful Japanese Cross-cultural Understanding (CCU) program for BPI MS Insurance Corporation (BPI MS). Among the participants included various team members, ranging from staff to managers across different departments. The CCU training focused on equipping BPI MS employees with the skills to navigate cultural nuances in the…

Back in 2012, the Asian Development Bank (ADB) published a paper entitled Tracking the Middle-Income Trap: What is It, Who is in It, and Why? According to their research, the Philippines – as of 2010 – has been a lower middle-income economy for the past 34 years. 14 years later – in 2024, the country…

Nitori, a Japanese furniture seller, opened its first retail store in the Philippines last April. This was, according to Trade Secretary Pascual, the first major investment under the amended Retail Trade Liberalization Act (RTLA). The amendatory law was supposed to attract foreign retailers to set up shop in the country. However, more than two years…

The 3rd quarter Philippine GDP numbers suggest that inflation has affected the different economic classes disproportionately. The higher classes, who can afford to spend on hotels and restaurants continue to do so, despite high inflation and rising interest rates. On the contrary, the lower classes who only spend on the essentials are forced to cut…

In the previous article, we concluded that e-commerce is here to stay and will form a larger part of PH economy. As more Filipinos go online to shop, competition in the e-commerce space will only become tougher and winning for business may mean employing multiple strategies and forging partnerships. In this article, NRI Manila’s Senior…

Adoption of e-commerce by Filipinos have been accelerated, if not forced, by the pandemic. From 2019 to 2022, e-commerce revenues have almost doubled (from USD 8.5 billion in 2019 to USD 16 billion in 2022) according to Statista data. Now that traditional channels have reopened and further lockdowns are not seen in the future, will…

94% of Metro Manila’s middle-class Gen Zs and Millennials felt the impact of inflation in the 2nd quarter of 2023. This summary report outlines the impact of recent inflation on the finances of Metro Manila’s middle-class younger working force, based on the survey conducted by NRI Manila from May to June 2023. For the full…

With inflation rising beyond the government’s targets, the cost of living in the Philippines, particularly in major cities, has steadily increased, giving rise to notable challenges on the finances of Filipinos. In this study, NRI Manila Branch sought to understand how inflation has influenced the consumption, savings, debt, and investment habits of Filipino consumers, particularly…

In January 2023, Nomura Research Institute Singapore conducted a survey in six ASEAN countries (Singapore, Malaysia, Philippines, Indonesia, Thailand, Vietnam) to identify the lifestyles of consumers in the ASEAN region. The survey focused on the three themes of ‘Work’, ‘Housing & Shopping’, and ‘Travel & Entertainment’, while analysing and extracting new business opportunities for companies…