The ASEAN 5000 Survey : Part 3

The number of registered electric cars (EVs) in the Philippines has increased significantly, yet they remain a minority. In the final installment of our ASEAN 5000 Survey series, we look at how EV manufacturers may capitalize on Filipinos’ shifting perceptions of East Asian automobile brands. We investigated the characteristics of Filipino BEV owners and provided insights on how to capture this market based on their consumption values, purchase habits, and key influencers.